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What Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services

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dc.contributor.author Zimmer, Franziska
dc.contributor.author Scheibe, Katrin
dc.date.accessioned 2019-01-03T00:05:23Z
dc.date.available 2019-01-03T00:05:23Z
dc.date.issued 2019-01-08
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59692
dc.description.abstract With platforms such as YouNow, Periscope and Ustream, a new type of social networking services (SNSs) became popular, namely general social live streaming services (SLSSs). SLSSs combine Live-TV and social media, leading to video-based social computing. In the empirical part of the paper, we are going to answer three research questions: (1) What are the motivations of the streamers? (2) Is there a relation between motivations and streamed contents? (3) Do gender-specific and generational differences in motivation exist? As research methods, we worked with the systematic observations and content analysis of live online videos (N = 7,667).
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Live Streaming Services
dc.subject Digital and Social Media
dc.subject content analysis, motivation, social live streaming service, social network service, uses and gratifications theory
dc.title What Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2019.306
Appears in Collections: Live Streaming Services


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