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On the Disadvantages of Media as a Service with Regard to Psychological Ownership

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Title:On the Disadvantages of Media as a Service with Regard to Psychological Ownership
Authors:Ernst, Claus-Peter
Weitzel, Dirk
Keywords:Digital Services and The Digitalization of Services
Decision Analytics, Mobile Services, and Service Science
Media as a Service,Psychological Ownership
Date Issued:08 Jan 2019
Abstract:Media as a Service (MaaS), which enables customers to access entire media libraries over a subscription period, has become an important revenue driver for the entertainment industry. By using an experiment related to music consumption, our study suggests that MaaS services, and in particular the ones that are free of charge, cause customers to feel a lower degree of psychological ownership (PO) for the provided content than for content provided via physical media and media files. Since PO is known to be an important driver of customers’ behaviors and feelings such as their willingness to pay, these findings suggest that PO might hinder MaaS’ continuing success.
Pages/Duration:9 pages
URI:http://hdl.handle.net/10125/59582
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.172
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Digital Services and The Digitalization of Services


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