Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59578

Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising

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Item Summary

Title:Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising
Authors:Schrage, Rabea
Hubert, Marco
Linzmajer, Marc
Keywords:Digital Mobile Services for Everyday Life
Decision Analytics, Mobile Services, and Service Science
CLT, Mobile In-Store Advertising, Mobile Couponing, Retailing
Date Issued:08 Jan 2019
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59578
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.167
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Digital Mobile Services for Everyday Life


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