Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59577

Continued Usage and Location Disclosure of Location-Based Applications: A Necessity for Location Intelligence

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Title:Continued Usage and Location Disclosure of Location-Based Applications: A Necessity for Location Intelligence
Authors:Koohikamali, Mehrdad
Mousavizadeh, Mohammadreza
Peak, Daniel
Keywords:Digital Mobile Services for Everyday Life
Decision Analytics, Mobile Services, and Service Science
Location disclosure, perceived benefit, location intelligence, mobile application
Date Issued:08 Jan 2019
Abstract:Location-based applications (LBA) have been widely accepted and used for different purposes ranging from navigation to dating or gaming. Most LBAs ask users to provide access to location data for more efficient and personalized location-based services. Location intelligence as an emerging area of business intelligence relies heavily on disclosing location information by users. This research builds a continuance usage and location disclosure model from the expectation-confirmation perspective. The effect of benefit expectations on usefulness and satisfaction is hypothesized. In addition, the positive effect of usefulness on satisfaction and continuance intention is postulated. After collecting survey data from main LBA users, the results of the analysis support the proposed model. Findings contribute to the current literature in business intelligence by focusing on location disclosure behavior in the context of LBAs and the necessity of this type of information for location intelligence.
Pages/Duration:11 pages
URI:http://hdl.handle.net/10125/59577
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.166
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Digital Mobile Services for Everyday Life


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