Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59523

Impact of Interactivity on Guanxi Network Building in the Wechat Moments: A Social Capital Perspective

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Title:Impact of Interactivity on Guanxi Network Building in the Wechat Moments: A Social Capital Perspective
Authors:Shao, Zhen
Pan, Zhengyuan
Keywords:Social Media and e-Business Transformation
Collaboration Systems and Technologies
Guanxi Network, Interactivity, Social Capital, Wechat Moments
Date Issued:08 Jan 2019
Abstract:Mobile social platform such as Wechat Moments has gained great popularity in China in the past few years. However, there are still a lack of studies that focus on Guanxi network building in the virtual social community. Drawing upon interactivity and social capital theory, this study develops a research model to examine the influence of perceived interactivity on users' social capital and Guanxi network in the Wechat Moments. An empirical survey was conducted in China and 287 valid data were collected from Wechat users. Structural equation modelling analysis was used to test the research model. The empirical results suggest that interactivity has a strong influence on social interaction and shared understanding, which in turn promote users' Guanxi network in the Wechat Moments. A post-hoc analysis further suggests that the influence of interactivity on Guanxi network is contingent upon network size. Theoretical and practical implications are illustrated in the final section.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59523
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.101
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Media and e-Business Transformation


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