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The Relationship Between Gamification, Brand Engagement and Brand Equity

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Item Summary

Title:The Relationship Between Gamification, Brand Engagement and Brand Equity
Authors:Xi, Nannan
Hamari, Juho
Keywords:Social Media and e-Business Transformation
Collaboration Systems and Technologies
Brand engagement, brand equity, community, gmification, marketing
Date Issued:08 Jan 2019
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59521
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.099
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Media and e-Business Transformation


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