Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/56556

Motivations Underlying Fast Food Consumption by Students Attending the University of Hawaiʻi at M/o(a,-)noa

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Title:Motivations Underlying Fast Food Consumption by Students Attending the University of Hawaiʻi at M/o(a,-)noa
Authors:Hudson, Lana
Contributors:Alden, Dana (advisor)
Marketing (department)
Keywords:fast food
consumption
UH M/o(a,-)noa
college students
Date Issued:May 2015
Publisher:University of Hawaii at Manoa
Abstract:The purpose of this study was to explore the motivations behind fast food consumption in college students. This study analyzed the correlations between fast food consumption over the past six months as well as one month and the following variables: time constraints, price, accessibility, stress levels, and parental influences. 189 University of Hawai‘i: M/o(a,!)noa students participated in this study, 42 of which were Freshmen, 25 were Sophomores, 35 were Juniors, and 87 were Seniors. The 15 question survey was posted online through Qualtrics, an online questionnaire tool, and the link to the survey was distributed though social media, email, as well as by word of mouth. Data was analyzed by a correlation test with Excel Data Analyst. A moderate positive linear correlation was determined between fast food consumption over the past six months and one month. Weak positive linear correlations were also determined for time constraints, accessibility, stress levels, and parental influences. A weak negative linear correlation was also determined for price.
Pages/Duration:41 pages
URI:http://hdl.handle.net/10125/56556
Rights:All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections: Honors Projects for Marketing


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