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Recent SubmissionsSituational Factors Influencing CustomersÂ´ Credit Use Online: A Behavioral Economic Approach The Impact of Scarcity Messages on the Online Sales of Physical Information Goods The Value and Risk of Curated Shopping: Online Consumer's Choice Social Media Engagement: Content Strategy and Metrics Research Opportunities Piracy versus Netflix: Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy Consumer Decision Making in Multi-channel Retail: the Effects of Online Channel Media Richness and Cross-channel Integration Introduction to the Minitrack on Electronic Marketing
attitudes, cognitive dissonance, digital piracy...1
Consumer credit use online, behavioral economic...1
Curated Shopping, Online Shopping,Perceived ris...1
Customer Brand Engagement, Online engagement, S...1
e-commerce, information goods marketing, scarci...1
Multi-channel retailing, Cross-channel integrat...