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Love in Translation: The Co-Creation of Valentine's Day as a Market-Mediating Ritual
|2015-05-phd-nariswari_r.pdf||Version for non-UH users. Copying/Printing is not permitted||2.01 MB||Adobe PDF||View/Open|
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|Title:||Love in Translation: The Co-Creation of Valentine's Day as a Market-Mediating Ritual|
show 2 morepractices
|Date Issued:||May 2015|
|Publisher:||[Honolulu] : [University of Hawaii at Manoa], [May 2015]|
|Abstract:||The purpose of this dissertation is to understand how market rituals spread within and between distinct cultural contexts, and how this process occurs in value co-creating service ecosystems. By integrating service-dominant (S-D) logic and the markets-as-practice framework, this study traces key micro, meso, as well as macro-level market practices to explore the systemic and collaborative aspects of market creation. The research project contributes to marketing scholarship by proposing a fractal model of market co-creation, which offers an alternative way of understanding markets that shifts away from a diffusion of goods perspective to a translation of practice approach. This study contributes to early efforts to conduct empirical work inspired by the S-D logic perspective. Specifically, the study explores the contested practice of Valentine’s Day in the emerging market of Indonesia as a means to investigate the dynamic multi-level processes of practice translation and institutionalization.|
|Description:||Ph.D. University of Hawaii at Manoa 2015.|
Includes bibliographical references.
|Appears in Collections:||
Ph.D. - International Management|
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