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Growing Up YouTube: Cultural Values and Identity among Emerging Adults on YouTube

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Item Summary

Title: Growing Up YouTube: Cultural Values and Identity among Emerging Adults on YouTube
Authors: Cantwell, Michele
Keywords: YouTube
emerging adults
parasocial attachment
Issue Date: May 2015
Publisher: [Honolulu] : [University of Hawaii at Manoa], [May 2015]
Abstract: Today’s emerging adults have grown up with an increasing reliance on technology for social interaction (boyd, 2007). Exploring and solidifying their individuated identity through social interactions now takes place predominantly in online communities (boyd, 2011), such as YouTube. Therefore it is necessary to understand how online social settings and experiences influence emerging adults’ development of identity. Cultural values and identity themes among emerging adults on YouTube were investigated in this thesis. Study 1 was an ethnographic investigation of cultural values and themes of identity among one smaller self-defined YouTube community. Study 2 used an online survey to measure components of cultural identity, community, parasocial attachment, values, and participation on YouTube. Findings suggest that while there is a mixture of individualistic and collectivistic values on YouTube, communitarian values may be preferred and sought through the drive of individualistic values.
Description: M.A. University of Hawaii at Manoa 2015.
Includes bibliographical references.
Appears in Collections:M.A. - Psychology

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