Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50417

Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers

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Title:Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers
Authors:Lipusch, Nikolaus
Dellermann, Dominik
Oeste-Reiß, Sarah
Ebel, Philipp
Keywords:Knowledge Economics
Crowdfunding, Co-Creation, Innovation, Crowdsourcing
Date Issued:03 Jan 2018
Abstract:Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this background, the aim of this research is to conceptualize and examine the concept of co-creation in the context of reward-based crowdfunding. In doing so, we distinguish it from other methods of user integration in the realm of open innovation and discuss how entrepreneurs can leverage reward-based crowdfunding to engage their customers in the development and deployment of their product and service offerings.
Pages/Duration:10 pages
URI/DOI:http://hdl.handle.net/10125/50417
ISBN:978-0-9981331-1-9
DOI:10.24251/HICSS.2018.528
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Knowledge Economics


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