Analyzing the Influence of Gender Stereotypes and Social Norms on Female IT Entrepreneurial Intention in Saudi Arabia

Date
2018-01-03
Authors
Chandran, Daniel
Aleidi, Asma
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Technological entrepreneurship is continuously growing, and given the lack of women’s IT entrepreneurial activities there is a need for further investigation. However, a comprehensive literature review indicates that innovation, technology and female entrepreneurs are rarely discussed in the same context, though each has a vital value for human and economy development. Furthermore, most of the literature on women’s entrepreneurship in general and more specifically in Saudi context is focused on non-technological businesses. Therefore, this research in progress examines the relationship between social influence and women’s IT entrepreneurial intention and decision-making processes that lead women to become tech-entrepreneurs in Saudi Arabia. The investigation reveals that understanding entrepreneurial intention as well as its antecedents is a strong predictor to perform behaviors. So, by understanding women’s IT entrepreneurial intention, better guidance can be a new driver of entrepreneurial behavior in the technology context.
Description
Keywords
Entrepreneurship and Knowledge Management, Entrepreneurial Intention, Female Entrepreneurship, Gender, Saudi Arabia, Technological Entrepreneurship
Citation
Rights
Access Rights
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.