Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50161

How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer

File Size Format  
paper0274.pdf 948.93 kB Adobe PDF View/Open

Item Summary

dc.contributor.author Johri, Aditya
dc.contributor.author Karbasian, Habib
dc.contributor.author Malik, Aqdas
dc.contributor.author Handa, Rajat
dc.contributor.author Purohit, Hemant
dc.date.accessioned 2017-12-28T00:58:35Z
dc.date.available 2017-12-28T00:58:35Z
dc.date.issued 2018-01-03
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50161
dc.description.abstract We present a study that examines how a social media activism campaign aimed at improving gender diversity within engineering gained and maintained momentum in its early period. We examined over 50,000 Tweets posted over the first ~75 days of the #ILookLikeAnEngineer campaign and found that diverse participation - of types of users - increased activity at crucial moments. We categorize these triggers into four types: 1) Event-Driven: Alignment of the campaign with offline events related to the issue (Diversity SFO, Disrupt, etc.); 2) Media-Driven: News coverage of the events in the media (TechCrunch, CNN, BBC, etc.); 3) Industry-Driven: Web participation in the campaign by large organizations (Microsoft, Tesla, GE, Cisco, etc.); and 4) Personality-Driven: Alignment of the events with popular and/or known personalities (e.g. Isis Anchalee; Michelle Sun; Ada Lovelace.) This study illustrates how one mechanism - triggering - supports connective action in social media campaign.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Movements and Social Technologies
dc.subject Social media, hashtag activism, gender diversity, social movement, connective action
dc.title How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2018.273
Appears in Collections: Social Movements and Social Technologies


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons