Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment

Date
2018-01-03
Authors
Hsieh, Sara H.
Tseng, Timmy H.
Lee, Crystal T.
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
There is an upsurge of consumer empowerment driven by the rise of the Internet and online communities. However, the effect of psychological empowerment that may be experienced in contributing knowledge and experiences in the process of participation in online brand community has seldom been investigated. This study aims to examine the role of psychological empowerment in online brand community and its impact on value co-creation behaviors. By using PLS-SEM, the result indicate that perceived responsiveness, validation, status seeking, perceived network size, and information quality, facilitates the establishment of psychological empowerment, which in turn promotes consumers’ value co-creation behaviors. Implications for researchers and practitioners are discussed.
Description
Keywords
Social Media and Communities, Co-creation, Empowerment theory, Online brand community, Psychological empowerment
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 51st Hawaii International Conference on System Sciences
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.