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Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment

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dc.contributor.author Hsieh, Sara H.
dc.contributor.author Tseng, Timmy H.
dc.contributor.author Lee, Crystal T.
dc.date.accessioned 2017-12-28T00:57:46Z
dc.date.available 2017-12-28T00:57:46Z
dc.date.issued 2018-01-03
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50153
dc.description.abstract There is an upsurge of consumer empowerment driven by the rise of the Internet and online communities. However, the effect of psychological empowerment that may be experienced in contributing knowledge and experiences in the process of participation in online brand community has seldom been investigated. This study aims to examine the role of psychological empowerment in online brand community and its impact on value co-creation behaviors. By using PLS-SEM, the result indicate that perceived responsiveness, validation, status seeking, perceived network size, and information quality, facilitates the establishment of psychological empowerment, which in turn promotes consumers’ value co-creation behaviors. Implications for researchers and practitioners are discussed.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Media and Communities
dc.subject Co-creation, Empowerment theory, Online brand community, Psychological empowerment
dc.title Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2018.265
Appears in Collections: Social Media and Communities


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