Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50117

The Message Influences Me More Than Others: Social Media Metrics, Third-Person Perception, and Behavioral Intentions

File Size Format  
paper0230.pdf 816.4 kB Adobe PDF View/Open

Item Summary

dc.contributor.author Chung, Myojung
dc.date.accessioned 2017-12-28T00:54:05Z
dc.date.available 2017-12-28T00:54:05Z
dc.date.issued 2018-01-03
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50117
dc.description.abstract This study examines how the presence of social media metrics affect perceived media influence on self and others (Third-Person Perception) and subsequent behavioral intentions to combat an environmental risk. In a between-subjects experiment (N = 241), participants read an article about climate change with or without social media metrics. Results suggest that (a) the presence of social media metrics reverses TPP, (b) social media metrics increase compliant behavioral intentions through mediation by TPP, and (c) need to belong moderates the effects of social media metrics on TPP. Theoretical and practical implications are discussed.
dc.format.extent 9 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Decision Making in Online Social Networks
dc.subject Third-person perception, Social media metrics, Need to belong
dc.title The Message Influences Me More Than Others: Social Media Metrics, Third-Person Perception, and Behavioral Intentions
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2018.230
Appears in Collections: Decision Making in Online Social Networks


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons