Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50117

The Message Influences Me More Than Others: Social Media Metrics, Third-Person Perception, and Behavioral Intentions

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Title:The Message Influences Me More Than Others: Social Media Metrics, Third-Person Perception, and Behavioral Intentions
Authors:Chung, Myojung
Keywords:Decision Making in Online Social Networks
Third-person perception, Social media metrics, Need to belong
Date Issued:03 Jan 2018
Abstract:This study examines how the presence of social media metrics affect perceived media influence on self and others (Third-Person Perception) and subsequent behavioral intentions to combat an environmental risk. In a between-subjects experiment (N = 241), participants read an article about climate change with or without social media metrics. Results suggest that (a) the presence of social media metrics reverses TPP, (b) social media metrics increase compliant behavioral intentions through mediation by TPP, and (c) need to belong moderates the effects of social media metrics on TPP. Theoretical and practical implications are discussed.
Pages/Duration:9 pages
URI:http://hdl.handle.net/10125/50117
ISBN:978-0-9981331-1-9
DOI:10.24251/HICSS.2018.230
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Decision Making in Online Social Networks


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