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Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example
|Title:||Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example|
|Keywords:||Interactive Visual Analytics and Visualization for Decision Making ï¿½ Making Sense of Big Data|
visualization, real time, business intelligence, social media, marketing
|Issue Date:||03 Jan 2018|
|Abstract:||This paper presents a study into the use of visualizations in real-time business intelligence. Different visualization designs for a social media marketing use case are tested and evaluated through the lens of cognitive load theory. By reducing the complexity of visualizations and subsequently cognitive load, end-users can achieve markedly improved decision-making performance in situations where time is critical and data is fast-paced.|
|Rights:||Attribution-NonCommercial-NoDerivatives 4.0 International|
|Appears in Collections:||Interactive Visual Analytics and Visualization for Decision Making - Making Sense of Big Data|
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