Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50049

Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example

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Item Summary

Title:Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example
Authors:Davcheva, Elena
Benlian, Alexander
Keywords:Interactive Visual Analytics and Visualization for Decision Making � Making Sense of Big Data
visualization, real time, business intelligence, social media, marketing
Date Issued:03 Jan 2018
Abstract:This paper presents a study into the use of visualizations in real-time business intelligence. Different visualization designs for a social media marketing use case are tested and evaluated through the lens of cognitive load theory. By reducing the complexity of visualizations and subsequently cognitive load, end-users can achieve markedly improved decision-making performance in situations where time is critical and data is fast-paced.
Pages/Duration:10 pages
URI/DOI:http://hdl.handle.net/10125/50049
ISBN:978-0-9981331-1-9
DOI:10.24251/HICSS.2018.162
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Interactive Visual Analytics and Visualization for Decision Making - Making Sense of Big Data


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