Gamified Workshops as Drivers for Attitudinal and Behavioral Shifts toward Sustainable Business Practices: The Role of Enjoyment, Curiosity and External Regulation

Date
2018-01-03
Authors
Putz, Lisa-Maria
Treiblmaier, Horst
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Gamification has recently gained a great deal of attention in various research communities. The application of game elements in non-game contexts has shown a lot of potential and the expectations of researchers and businesses are high. However, few studies exist that empirically test the effectiveness of gamification applications in business settings. To fill this gap, we present results from workshops that promoted environmentally friendly business practices. 261 individuals participated in a study in which various gamification elements were applied. Our findings illustrate that enjoyment and curiosity, both of which are strongly fostered by gamification elements, exert a significant influence on individuals’ attitudes and subsequently their behavioral intentions to adopt sustainable business practices. In contrast, the impact of external regulation turned out to be insignificant. The findings highlight the important role of enjoyment and curiosity for a sustainable change and bear important implications for academics and practitioners.
Description
Keywords
Gamification, Curiosity, Enjoyment, Game Elements, Gamification, Sustainable Business Practices
Citation
Rights
Access Rights
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.