Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50034

Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage

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dc.contributor.author Wolf, Tobias
dc.contributor.author Weiger, Welf H.
dc.contributor.author Hammerschmidt, Maik
dc.date.accessioned 2017-12-28T00:45:40Z
dc.date.available 2017-12-28T00:45:40Z
dc.date.issued 2018-01-03
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50034
dc.description.abstract Recently, many digital service providers started to gamify their services to promote continued service usage. Although gamification has drawn attention in both practice and research, it remains unclear how users experience gamified services and how these gameful experiences may increase service usage. This research adopts a user-centered perspective to reveal the underlying gameful experience dimensions during gamified service usage and how they drive continued service usage. Findings from Study 1 - a survey with 148 app-users - reveal four essential gameful experience dimensions (skill development, social comparison, social connectedness, and expressive freedom) and how they relate to game mechanics. Study 2, which is based on a survey among 821 app-users, shows that gameful experiences trigger continued service usage through two different types of motivation, namely autonomous and controlled motivation.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Gamification
dc.subject Customer Experiences, Gamification, Mobile Applications, Self-determination Theory, Service Marketing
dc.title Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2018.147
Appears in Collections: Gamification


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