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Communication planning for development : an operational framework
|EWCI_Paper17-CommunicationPlanningForDevelopment.pdf||34.55 MB||Adobe PDF||View/Open|
|Title:||Communication planning for development : an operational framework|
|LC Subject Headings:||Communication|
|Issue Date:||Apr 1978|
|Publisher:||Honolulu : East-West Communication Institute|
|Series/Report no.:||Papers of the East-West Communication Institute;no. 17|
|Abstract:||Given the fragmentation of work on communication planning for development, this paper attempts to evolve a simple and operational planning design that can encompass elements of research and analysis, planning methods and principles, and decision-making processes. The paper sets down the parameters of planning, the overall framework in which it is conducted, the constraints that it inevitably faces, and the factors that it must accommodate. Basically, it is a framework of communication planning for development. As such, it is assumed that planning is initiated by some perception of a need for change.|
|Description:||For more about the East-West Center, see http://www.eastwestcenter.org/|
|Pages/Duration:||v, 52 p.|
|Appears in Collections:||Communication Institute. Papers|
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