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An overview of communication research in Asia : status, problems and needs

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Title:An overview of communication research in Asia : status, problems and needs
Authors:Feliciano, Gloria
LC Subject Headings:Communication - Research - Asia
Date Issued:Jun 1973
Publisher:Honolulu : East-West Communication Institute
Series:Papers of the East-West Communication Institute;no. 6
Abstract:Dr. Feliciano's paper is the first comprehensive overview of the "state of the art" of communication research in Asia. She provides an excellent analysis of the problems of communication research, citing, among other difficulties, the slow growth of the field because of such factors as lack of professionally trained researchers, lack of financial, human and physical facilities to support research programs, and delayed recognition of the value of communication research to development by the public and private sectors and the mass media themselves.

Looking at three areas of research, (1) media infrastructure studies; (2) studies of communicators and receivers of message; and (3) developmental-type studies, she discovers that there has been too much emphasis on audience studies and a neglect of the developmental problem field. Poor methodology, poorly written reports and poor dissemination of findings appear to be some of the general weaknesses in most of the studies conducted in the region.

A re-ordering of priorities is suggested in this paper to focus future research on cross-disciplinary work of both national and multi-national scope and on developmental problems so that research findings can be utilized in accelerating the urbanization and modernization within the Asian Region.
Description:For more about the East-West Center, see
Pages/Duration:iv, 20 p.
Appears in Collections: Communication Institute. Papers

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