Branding in Architecture: Image and Spatial Communication
Branding in Architecture: Image and Spatial Communication
Date
2011-05
Authors
Okaneku, Reid
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Abstract
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
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