Social Shopping: The Good, the Bad and the Ugly Minitrack

With the recent emergence in OSNs like Facebook and Twitter, more studies appear with regard to information search using OSN (Watts, Dodds, & Newman, 2002). Online social media such as blogs, wikis, and social networks are improving speed and reinventing communication. The usage of online social networks (OSN) is changing the e-commerce society from transaction-based to relationship-based (Kim & Srivastava, 2007). OSN are increasingly being used to obtain information, opinions, and to view discussions to make shopping decisions. Often consumers are faced with purchase dilemmas and there are many questions in mind that could potentially affect the outcome of the purchase decision.

How shopping DM is conducted with the support of online social networks (OSN) has not been explored sufficiently in research. Although the usage of OSN is growing rapidly, there is a poor understanding of how OSNs can provide support, influence and manipulate purchase decisions in general. The objective of this mini-track is to obtain insights and develop theoretical understanding on topics and issues related to the influence of OSN on consumption orientated shopping decisions. We welcome conceptual, theoretical, and empirical papers that enrich our understanding of OSN and how they support and influence shopping decisions. All methodological approaches are welcome.

Topics of interest include but are not limited to:

  • Decision Making
  • Shopping
  • Social Media and Networks
  • Consumerism
  • Influence and persuasion
  • Peer pressure
  • Advertising
  • Marketing
  • Fraud and deception
  • Addiction
  • Compulsive shopping
  • Recommendations
  • Decision Support
  • e-commerce, mobile commerce, and social commerce
  • Gen-X, Y, Z, millennial shopping
  • Age, Gender, and Demographics
  • Governance, Risk, and Compliance
  • Security and Privacy
  • Virtual shopping
  • Shopping Games
  • Group shopping sites
  • Shopping communities
  • Shopping Marketplaces
  • Incentives
  • Processes and Systems
  • Tools and Technologies

Minitrack Co-Chairs:

Gabrielle Peko (Primary Contact)
University of Auckland

Shahper Vodanovich
Auckland University of Technology

David Sundaram
University of Auckland

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