Mobile Value Services Minitrack

This minitrack covers different aspects of design, realization and implementation, use and effects of mobile value services within an organizational or business setting. We focus on business aspects, such as business models, business impacts of mobile information systems, use of mobile apps and platforms in a business or organizational environment as well as their effects on the one hand as well as more technology and design oriented aspects on the other hand. Mobile application development that is either native or is following a cross-platform approach is an important topic.

Relevant topics for this mini-track include (but are not limited to):

  • Business models related to Mobile Productivity and Enterprise Applications
  • Mobile Value Services in a business/organizational setting
    • BYOD
    • Development and design of business apps, integration with business platforms and
    • Mobile business apps for commerce, marketing and business operations
  • Business value of mobile services
  • Mobile cloud services
  • Development of Ubiquitous and Pervasive Information Systems
  • User Communities and Service Development
  • Privacy and trust issues for mobile value services architectures

Minitrack Co-Chairs:

Pirkko Walden (Primary Contact)
Åbo Akademi University, Finland

Tomi Dahlberg
Åbo Akademi University, Finland

Esko Penttinen
Aalto University School of Business, Finland

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