Social Media and e-Business Transformation Minitrack

Social media are online platforms that facilitate global collaboration and sharing among users. New social media applications in e-business and e-commerce appear everyday and results in enormous shocks to the ecosystem of individuals and businesses. Consumers can easily obtain information from a vast, geographically dispersed group of people in social platforms. Meanwhile, these social platforms give retailers a wealth of options for reaching potential customers, communication and collaboration, and creating values to customers. Furthermore, social media are increasingly being used in organizations to improve relationships among employees and nurture collaboration and the sharing culture.

The aim of this minitrack is to provide a forum for the exchange of research ideas and best practices related to social media in e-business environments. It also aims to raise awareness in terms of the latest developments in social media, and address the challenges of using social media. This minitrack is open to all types of research, conceptual or empirical. Examples of possible topics of interest include (but are not limited to):

  • The adoption, usage, and impact of social media upon consumers and businesses
  • Social media strategies and e-business models
  • Consumer engagement with organizations in social media
  • Enterprise 2.0 and social computing in organizations
  • Organizational learning and the use of social media
  • Knowledge management with social media
  • Crowdsourcing, collective intelligence, collaboration, problem solving with social media
  • Social commerce
  • Social media in marketing and consumer behavior
  • Social media for customer relationship management
  • Social identity, social capital, and social roles related to the use of social media
  • Policy, governance, and security issues related to the use of social media

Minitrack Co-Chairs:

Christy M.K. Cheung (Primary Contact)
Hong Kong Baptist University

Matthew K.O. Lee
City University of Hong Kong

Christian Wagner
City University of Hong Kong

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