Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41866

The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber

File Size Format  
paper0717.pdf 1.76 MB Adobe PDF View/Open

Item Summary

Title:The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber
Authors:Mittendorf, Christoph
Keywords:Disposition to Trust
Familiarity
Sharing Economy
Trust
Uber
Date Issued:04 Jan 2017
Abstract:Modern technologies, including mobile applications and Internet-based platforms, continuously foster the rise of the sharing economy. In this paper, we focus on Uber, a ridesharing platform that is one of the fastest growing startups worldwide. We take the perspective of a potential customer and investigate the implications of trust. In particular, we modify a research model by Gefen (2000) and investigate the influence of trust on the customers’ intentions: ‘Inquire about drivers’ and ‘Request a ride’. In this regard, we differentiate between ‘Trust in Uber’ and ‘Trust in drivers’, while incorporating the two antecedents: ‘Disposition to trust’ and ‘Familiarity with Uber’. The study employs survey data (n = 221) and structural equation modeling (CB SEM). Our results provide empirical evidence that ‘Trust in Uber’ influences the customers’ intentions, whereas the influence of ‘Trust in drivers’ is insignificant.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/41866
ISBN:978-0-9981331-0-2
DOI:10.24251/HICSS.2017.703
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Trust, Identity, Trusted Systems Minitrack


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons