From IT Addiction to Discontinued Use: A Cognitive Dissonance Perspective

Abstract

One of the main topics discussed within the realm of the dark side of IT is addiction. IT addiction has been found to bring adverse consequences on users’ lives. In order to overcome the difficulties associated with IT addiction, interrupting and quitting addiction has become an important research agenda. Recent research findings have shown that IT addicts do not always feel guilty about their usage, and in many cases, they do not even perceive their usage as problematic. In this study, we draw on cognitive dissonance theory to theorize and propose a model showing that the degree of users’ cognitive dissonance can make a difference in their willingness to quit their IT addiction. We tested the model using data collected from 226 social network sites users. The analysis provided empirical support for our model and shed light on the mediation and moderation effects of cognitive dissonance in this process.