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Incentive Provision and Pro-Social Behaviors

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Title: Incentive Provision and Pro-Social Behaviors
Authors: Qiao, Dandan
Lee, Shun-Yang
Whinston, Andrew
Wei, Qiang
Keywords: Altruism
Crowding-out effect
Overjustification effect
Pro-social behavior
Issue Date: 04 Jan 2017
Abstract: Individuals’ pro-social behaviors are driven by altruistic and selfish motivations. In this paper we explore how the introduction of external incentives would influence one’s pro-social behavior both in the short term and in the long run. Using a large data set on Amazon product reviews, we design a quasi-experimental approach where we combine a propensity score matching (PSM) and a difference-in-differences (DiD) method to empirically study the effect of incentive provision on reviewer’s behavior. We apply techniques from linguistics, language processing, and machine learning to propose several novel measures to capture reviews’ writing style and quality. We find evidences consistent with crowding-out and overjustification effects. Our study contributes to the understanding of pro-social behavior and sheds light on how incentives would shift individual behavior.
Pages/Duration: 10 pages
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.675
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Strategy, Information, Technology, Economics, and Society (SITES) Minitrack

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