Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41743

Scaling the User Base of Digital Ventures Through Generative Pattern Replication: The Case of Ridesharing.

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Title:Scaling the User Base of Digital Ventures Through Generative Pattern Replication: The Case of Ridesharing.
Authors:Kelestyn, Bozhena
Henfridsson, Ola
Nandhakumar, Joe
Keywords:Case study
digital venture
global scaling
pattern
process model.
Date Issued:04 Jan 2017
Abstract:Digital ventures seek to scale their user base quickly and effectively across markets in order to lock out competitors and drive adoption through positive feedback loops. We view such rapid global scaling as an organising logic by which ventures replicate a generic solution to recurring challenges, that are found in expanding a user base across markets; which is usually characterized by slight variables in their conditions. We distinguish and describe this as a process of “generative pattern replication”, where an existing scaling pattern is specialised to the specific circumstances of the new market, and applied there. For our study we looked at BlaBlaCar, a ridesharing venture that has rapidly scaled its business into 22 markets, to gain a better understanding about this generative process. Our research contributes to the digital innovation literature by proposing a novel perspective on the scaling of digital ventures. \
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/41743
ISBN:978-0-9981331-0-2
DOI:10.24251/HICSS.2017.581
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Digital Innovation Minitrack


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