Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41673

Customer Relationship Management in a Public Cloud environment – Key influencing factors for European enterprises

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dc.contributor.author Schmidt, Rainer
dc.contributor.author Möhring, Michael
dc.contributor.author Keller, Barbara
dc.date.accessioned 2016-12-29T01:36:25Z
dc.date.available 2016-12-29T01:36:25Z
dc.date.issued 2017-01-04
dc.identifier.isbn 978-0-9981331-0-2
dc.identifier.uri http://hdl.handle.net/10125/41673
dc.description.abstract Customer Relationship Management is crucial influencing factor for competitiveness in saturated markets. Public cloud-computing services for customer-relationship management provide many benefits. However, their usage in Europe is reluctant. Our research identifies several core and sub-influence factors and reveals how strong they are. Enterprises strive for covering risks in terms of safety and security. Further important influencing factors are functional completeness and integration into the existing environment. Our research provides new knowledge of the use of public cloud services in general and in particular for the use of customer relationship in a public cloud environment.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Customer Relationship Management Public Cloud European enterprises Adoption Influencing factors
dc.title Customer Relationship Management in a Public Cloud environment – Key influencing factors for European enterprises
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2017.513
Appears in Collections: Transformation Towards Cloud Computing Minitrack


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