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If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement

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Item Summary Kanat, Irfan Hong, Yili Gu, Bin Santanam, Raghu 2016-12-29T01:32:51Z 2016-12-29T01:32:51Z 2017-01-04
dc.identifier.isbn 978-0-9981331-0-2
dc.description.abstract This study aims to uncover the effects of two \ types of add-on content –namely, user generated and developer \ generated content– on user engagement with software. Utilizing \ a novel dataset from a major online game distribution platform \ covering 7323 products between January 2015 and February \ 2016, the findings reveal that both types of add-on content \ increases the engagement with software. However, we observe \ substitutive patterns between different types of add-on content. \ Our results suggest integrating social features to the base \ product reduces these substitution effects. The results of this \ study contribute to the literatures on user engagement and \ add-on content by uncovering hitherto overlooked substitutive \ relations between user generated and developer generated add- \ on content.
dc.format.extent 9 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Add-on Content
dc.subject Digital Economy
dc.subject Online Games
dc.subject User Engagement
dc.title If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2017.493
Appears in Collections: Online Games and Game-Like Systems Minitrack

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