Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41653

If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement

File Size Format  
paper0504.pdf 678.44 kB Adobe PDF View/Open

Item Summary

Title:If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement
Authors:Kanat, Irfan
Hong, Yili
Gu, Bin
Santanam, Raghu
Keywords:Add-on Content
Digital Economy
Online Games
User Engagement
Date Issued:04 Jan 2017
Abstract:This study aims to uncover the effects of two \ types of add-on content –namely, user generated and developer \ generated content– on user engagement with software. Utilizing \ a novel dataset from a major online game distribution platform \ covering 7323 products between January 2015 and February \ 2016, the findings reveal that both types of add-on content \ increases the engagement with software. However, we observe \ substitutive patterns between different types of add-on content. \ Our results suggest integrating social features to the base \ product reduces these substitution effects. The results of this \ study contribute to the literatures on user engagement and \ add-on content by uncovering hitherto overlooked substitutive \ relations between user generated and developer generated add- \ on content.
Pages/Duration:9 pages
URI:http://hdl.handle.net/10125/41653
ISBN:978-0-9981331-0-2
DOI:10.24251/HICSS.2017.493
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Online Games and Game-Like Systems Minitrack


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons