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Factors That Impact Consumers' Intention to Shop on Foreign Online Stores

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Item Summary Huang, Shiu-li Chang, Ya-chu 2016-12-29T01:30:50Z 2016-12-29T01:30:50Z 2017-01-04
dc.identifier.isbn 978-0-9981331-0-2
dc.description.abstract Cross-border e-commerce has been rapidly expanding. However, little research has been done to investigate how consumers decide to shop across national borders. This study aims to explore the factors that impact consumers’ intention to shop on foreign websites. A conceptual model is developed from the perspectives of consumer perceived trust and value. We also examine the effects of vendors’ signaling on perceived trust, as well as the effects of benefits and costs on perceived value. This study conducts an online survey to test the research model. Our findings can help researchers and practitioners understand the barriers to cross-border e-commerce and devise strategies to overcome these barriers.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Cross-border e-commerce
dc.subject intention to shop
dc.subject perceived trust
dc.subject perceived value
dc.title Factors That Impact Consumers' Intention to Shop on Foreign Online Stores
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2017.481
Appears in Collections: Global, International, and Cross-Cultural Issues in IS Minitrack

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