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The Feasibility of Incentivizing Participation in an Online Social Network Weight Loss Program

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Item Summary Pagoto, Sherry Waring, Molly Olendzki, Effie Oleski, Jessica May, Christine Evans, Martinus 2016-12-29T01:26:34Z 2016-12-29T01:26:34Z 2017-01-04
dc.identifier.isbn 978-0-9981331-0-2
dc.description.abstract Engagement in online social network-delivered weight loss interventions is a predictor of weight loss. Incentivizing engagement in a subset of participants may increase group engagement and subsequent weight loss. In a pilot feasibility trial, 56 adults with obesity were randomized to two Facebook-delivered weight loss interventions, one had 10% users incentivized to engage daily and the other did not. We compared conditions on engagement and weight loss, and then compared incentivized users and natural high engagers on weight loss. Participants were 46.3 (SD: 10.3) years and 89% female. The incentivized user condition had greater total engagement (p=0.0361), but weight loss did not differ (p=0.2096). Three natural superusers emerged in each condition. Natural superusers lost more weight than incentivized users (p=0.0358). Natural superusers’ posts elicited more comments than incentivized superusers (p=0.0107). Incentivized superusers may engage differently than natural superusers. Future studies should explore ways to promote engagement in online interventions.
dc.format.extent 8 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 50th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject social media
dc.subject weight loss
dc.subject online social networks
dc.subject Facebook
dc.subject engagement
dc.title The Feasibility of Incentivizing Participation in an Online Social Network Weight Loss Program
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2017.457
Appears in Collections: Social Media and Healthcare Technology Minitrack

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