Please use this identifier to cite or link to this item:

Social Media in Healthcare

File Size Format  
paper0465.pdf 284.05 kB Adobe PDF View/Open

Item Summary

Title:Social Media in Healthcare
Authors:Gamache-OLeary, Valerie
Grant, Gerald
Keywords:social media
virtual healthcare communities
Date Issued:04 Jan 2017
Abstract:Despite its significant potential there has been limited analysis of the use of interactive social media in a healthcare setting. This paper considers important feedback and advice from cancer patients at a large Canadian academic health science centre, along with a review of Social Media literature, Information Seeking Theory, Virtual Communities literature, Social Theory, Adaptive Structuration Theory (AST), and technology evolution to propose a high-level, theoretical interactive-dynamic social media platform for cancer patients. Further, it puts forward a research question and four propositions to guide future empirical research to assess whether this type of social media platform positively influences patient and provider satisfaction, health outcomes and value for money in the treatment of cancer patients.
Pages/Duration:10 pages
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections: Social Media and Healthcare Technology Minitrack

Please email if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons