Please use this identifier to cite or link to this item:
Is Aggression Contagious Online? A Case of Swearing on Donald Trump’s Campaign Videos on YouTube
|Title:||Is Aggression Contagious Online? A Case of Swearing on Donald Trump’s Campaign Videos on YouTube|
|Authors:||Kwon, K. Hazel|
mimicry in text-based interactions
online political discussion
|Issue Date:||04 Jan 2017|
|Abstract:||This study explores whether aggressive text-based interactions in social media are contagious. In particular, we examine swearing behaviour of YouTube commentators in response to videos and comments posted on the official Donald Trump’s campaign channel. Our analysis reveals the presence of mimicry of verbal aggression. Specifically, swearing in a parent comment is significantly and positively associated with the likelihood and intensity of swearing in subsequent ‘children’ comments. The study also confirms that swearing is not solely a product of an individual speech habit but also a spreadable social practice. Based on the findings, we conclude that aggressive emotional state can be contagious through textual mimicry. \|
|Rights:||Attribution-NonCommercial-NoDerivatives 4.0 International|
|Appears in Collections:||Persistent Conversation Minitrack|
Please contact firstname.lastname@example.org if you need this content in an ADA compliant alternative format.
Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.