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Factors Affecting Development of a Tea Industry in Hawaii

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Title:Factors Affecting Development of a Tea Industry in Hawaii
Authors:Shehata, Sabry
Cox, Linda J.
Fujii, Jack K.
Dickson, Carol Anne
Keywords:agricultural statistics
Camellia sinensis
consumer surveys
market development
show 2 moremarketing
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Date Issued:Aug 2004
Publisher:University of Hawaii
Citation:Shehata S, Cox LJ, Fujii JK, Dickson CA. 2004. Factors affecting development of a tea industry in Hawaii. Honolulu (HI): University of Hawaii. 11 p. (AgriBusiness; AB-15).
Abstract:This publication provides a brief summary of the production and consumption of tea worldwide. It focuses in particular on the U.S. mainland and Hawaii markets so as to provide a relevant market overview. Results of a survey of Hawaii consumers are presented to identify the characteristics of one of the market segments that could be targeted by a high-value tea product. We also summarize implications of the information presented and suggest specific steps needed to assess the economic feasibility of commercial tea production in Hawaii.
Pages/Duration:11 pages
Appears in Collections: AgriBusiness, 1998 - present

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