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Title: Factors Affecting Development of a Tea Industry in Hawaii 
Author: Shehata, Sabry; Cox, Linda J; Fujii, Jack K; Dickson, Carol Anne
Date: 2004-08
Publisher: University of Hawaii
Citation: Shehata S, Cox LJ, Fujii JK, Dickson CA. 2004. Factors affecting development of a tea industry in Hawaii. Honolulu (HI): University of Hawaii. 11 p. (AgriBusiness; AB-15).
Abstract: This publication provides a brief summary of the production and consumption of tea worldwide. It focuses in particular on the U.S. mainland and Hawaii markets so as to provide a relevant market overview. Results of a survey of Hawaii consumers are presented to identify the characteristics of one of the market segments that could be targeted by a high-value tea product. We also summarize implications of the information presented and suggest specific steps needed to assess the economic feasibility of commercial tea production in Hawaii.
Series/Report No.: AgriBusiness
15
Pages/Duration: 11 pages
URI: http://hdl.handle.net/10125/3215
Keywords: agricultural statistics, Camellia sinensis, consumer surveys, Hawaii, market development, marketing, tea

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