Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/31460

Communication Strategy in the 1976 Presidential Campaign

File Size Format  
communication011.PDF 937.09 kB Adobe PDF View/Open

Item Summary

Title:Communication Strategy in the 1976 Presidential Campaign
Authors:Inouye, Barry
Contributors:Communication (department)
Date Issued:15 Jan 2014
Publisher:University of Hawaii at Manoa
Abstract:Political campaigns are based on communication sciences. The candidate and his campaign organization are the source of the message. The intent of this message is to produce a cognitive or affective change in the electorate or receivers ultimately-producing a behavioral outcome -- to vote for a particular candidate. The communication channels used to diffuse this intent are interpersonal and mass media. PollĀ­ing and the final results of elections are the mechanisms of feedback.
Pages/Duration:22 pages
URI/DOI:http://hdl.handle.net/10125/31460
Rights:All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections: Honors Projects for Communication


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.