Please use this identifier to cite or link to this item:

Stereotypes of Women used in the Promotion of Hawaii from 1910 to the 1950s

File SizeFormat 
communication.PDF1.64 MBAdobe PDFView/Open

Full Item Record

DC FieldValueLanguage
dc.contributor.authorAbbott, Staceyen_US
dc.description.abstractThat mental picture is not a static thing; it changes with the addition of more information. It is important to understand the elements that are making up these pictures. The mystique that has shrouded the Hawaiian islands would have given way to a realization of the reality of Hawaiian life in modern Hawaii a long time ago if it weren't for the desire for paradise on the part of the consumer and, more importantly, the willingness by advertisers to cater to these desires. There are some good reasons, economically, why there have been few changes in the promotion techniques.en_US
dc.format.extent32 pagesen_US
dc.publisherUniversity of Hawaii at Manoaen_US
dc.rightsAll UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.en_US
dc.titleStereotypes of Women used in the Promotion of Hawaii from 1910 to the 1950sen_US
dc.typeTerm Projecten_US
Appears in Collections:Honors Projects for Communication

Please contact if you need this content in an ADA compliant alternative format.

Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.