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Learning Japanese Online for Hawaii Retail Sales

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Item Summary

Title: Learning Japanese Online for Hawaii Retail Sales
Authors: Wong, Gavon
Wong, Gavon
Instructor: Ariana, Eichelberger
Ariana, Eichelberger
Keywords: language learning, japanese, japanese language, instructional design, interactive tool, online Japanese, online Japanese language
Issue Date: 18 Apr 2013
Publisher: Gavon Wong
Citation: Wong, G. (2013) Learning Japanese Online for Hawaii Retail Sales
Related To:
Abstract: Over 25% of the customers of a particular Hawaii-based
clothing retail company are from Japan. Surprisingly, only a handful of
staff can speak conversational Japanese. The participants of this study
were retail store staff members that interact with Japanese customers on a
daily basis. Meeting synchronously face-to-face for a language class is
very difficult because these participants have sporadic business schedules.
Therefore, a website was created incorporating definitions, audio files,
recording tools, screencasts, flash games, and quizzes to help reinforce
learning and cater to various learning styles. Surveys indicated that the
majority of participants gave high scores to the content and found it to be
interesting, engaging, and motivational. However, some participants
claimed to experience technical difficulties with audio and web forms.
Despite the challenges, the majority showed an increase in scores
progressing from pre-test to post-test. The purpose of this instructional
design project was to develop and evaluate the effectiveness of a webbased
module teaching Japanese phrases to Hawaii retail sales associates
and managers who interact with Japanese customers.
Pages/Duration: 10
Rights: Attribution-NonCommercial-NoDerivs 3.0 United States
Appears in Collections:ETEC 690, Spring 2013

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