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Use of Synchronous Online Focus Groups as a Needs Assessment Tool

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Aeby_paper_final.pdfMain article4.59 MBAdobe PDFView/Open
TCC Presentation3.pptx20.15 MBMicrosoft Powerpoint XMLView/Open
Focus Group final.pdfFocus group presentation45.16 MBAdobe PDFView/Open

Item Summary

Title: Use of Synchronous Online Focus Groups as a Needs Assessment Tool
Authors: Aeby, Tod
Keywords: synchronous online, focus groups, needs assessment
Issue Date: 16 Apr 2013
Publisher: TCC Conference
Citation: Aeby, T.C. (2013, April 16). Scholarly communication: Use of Synchronous Online Focus Groups as a Needs Assessment Tool. PowerPoint presented at the 18th Annual Technology, Colleges, and Community Worldwide Online Conference.
Abstract: The American College of Obstetricians and Gynecologists will hold an educational conference in September of 2013. This action research project used synchronous on-line focus groups, as a tool for needs assessment in preparation for the conference. Participant’s comfort with accessing and using the technology was evaluated and the effectiveness of the focus group process was assessed. Data was collected using synchronous on-line questions, along with pre and post-event survey instruments. This paper presents and discusses that data, along with the challenges encountered with the project. General needs assessment findings are reviewed. Suggestions for future use of this process and future research opportunities are discussed.
Pages/Duration: 9
Rights: Please see Creative Commons license for this item
Attribution-NonCommercial-NoDerivs 3.0 United States
Appears in Collections:ETEC 690, Spring 2013

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