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Voulez-vous mlearn French for marketing? Le Marché App

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Item Summary

Title: Voulez-vous mlearn French for marketing? Le Marché App
Authors: Zeleznik, Mari E.
Instructor: Ho, Curtis
Keywords: TCC Conference Paper
mobile learning, language for specific purposes, French for adult learners, informal learning-French
LC Subject Headings: mobile learning, language learning app, French for specific purposes, mlearning, adult education, informal learning, French
Issue Date: 23 Apr 2012
Series/Report no.: n/a
Abstract: Abstract: Educators, especially in technologically advanced countries,
have begun to take advantage of mobile devices to promote learning and
study. Mobiles are recognized as valuable educational tools by many
Universities and offered to attract students, according to the Horizon
Report (2011). Mobile technology has great potential to develop learning
relevant to foreign language (FL) learners of all ages, particularly to
informal adult learners. Mobile learning (mlearning) allows lifelong
learners immediate access to needed knowledge far from University
settings. This instructional design project explores an iPad app as an
informal learning tool to allow adult French learners visiting or living
abroad access to necessary language in authentic, immediate, and real life
situations. Mlearning represents an appropriate vehicle for learning
language related to a particular daily activity and cultural event in any
country. I created Le Marché, a website-based iPad app designed to teach
the simple vocabulary and pronunciation necessary to complete a produce
purchase in an open-air market in France. Attitudinal Survey results
revealed that 79% of the respondents owned or intended to buy an iPad,
while about 80% would be willing to use an app for FL study. All of the
respondents showed acquisition of French vocabulary and structure
through the module. Feedback indicated a desire to learn more French as
well as interest in similar apps for learning other languages.
Description: MEd Final Project in ETEC
Pages/Duration: 8 pages
Rights: by permission
Appears in Collections:ETEC 690, Spring 2012

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