When you publish an article in a scholarly journal or serve as an editor or peer reviewer, your principal motivations are almost always to disseminate the results of your research, advance your career, and contribute to the public good.
Open access is an effective way to accomplish these goals. Open-access content reaches the broadest possible audience faster by eliminating the price and permission barriers of subscription-based journals. Scholars and researchers at institutions without journal subscriptions and interested individuals outside the academy have immediate access to your work. With a broader audience and no access delays, your research has the potential for the greatest impact.