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Marketing in Hawaii's Arts-and-Crafts Industry

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Item Summary

Title: Marketing in Hawaii's Arts-and-Crafts Industry
Authors: Vieth, Gary R.
Cox, Linda J.
Keywords: consumer preferences
Issue Date: Jan 1998
Publisher: University of Hawaii
Citation: Vieth GR, Cox LJ. 1998. Marketing in Hawaii's arts-and-crafts industry. Honolulu (HI): University of Hawaii. 2 p. (Economic Fact Sheet EFS-24).
Series/Report no.: Economic Fact Sheet
Abstract: A consumer survey at an arts-and-crafts fair indicated that the primary consideration in the purchase of arts-and-crafts products was uniqueness. If the respondents attending that crafts fair are representative, constant product innovation will be necessary to attract sales and result in growth in arts-and-crafts businesses. The relationship between quality and price was another important factor.
Pages/Duration: 2 pages
Appears in Collections:Economic Fact Sheet, 1989 - 1998

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