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Marketing in Hawaii's Arts-and-Crafts Industry
|Title:||Marketing in Hawaii's Arts-and-Crafts Industry|
|Authors:||Vieth, Gary R.|
Cox, Linda J.
|Date Issued:||Jan 1998|
|Publisher:||University of Hawaii|
|Citation:||Vieth GR, Cox LJ. 1998. Marketing in Hawaii's arts-and-crafts industry. Honolulu (HI): University of Hawaii. 2 p. (Economic Fact Sheet EFS-24).|
|Series:||Economic Fact Sheet|
|Abstract:||A consumer survey at an arts-and-crafts fair indicated that the primary consideration in the purchase of arts-and-crafts products was uniqueness. If the respondents attending that crafts fair are representative, constant product innovation will be necessary to attract sales and result in growth in arts-and-crafts businesses. The relationship between quality and price was another important factor.|
|Appears in Collections:||
Economic Fact Sheet, 1989 - 1998|
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