"Day to day"

Ikegami, Jon Saburo
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We encounter hundreds of tactics that are used to vie for our attention and influence our thoughts and actions, often without our even knowing it. An example of this is advertising. By way of mass media, advertising uses tactics of presentation and product placement to attract attention and sell merchandise and ideas. Toy stores lure children by placing cute furry animatronic creatures in the front of the store and at the child's feet. Web designers utilize graphic design techniques and interactive tools such as animation, sound, and directional link buttons to attract and manipulate web browsers. Similar techniques are used within the fine arts as well. Presentation, repetition of form, color, texture, material, and scale are just some of the tools used to strengthen concepts and create more visual impact. Other than the content or intent within the message, how are the techniques used by the artists and advertiser similar to each other? This installation explored and utilized visual techniques of communication to create points of connection and interaction between the viewer and the work. I sought to create an exhibition that used sculptural forms to raise questions about attraction and connection, and to examine established ideas that are used inside and outside of the gallery.
Thesis (M.F.A.)--University of Hawaii at Manoa, 2005.
Includes bibliographical references (leaf 23).
iv, 23 leaves, bound ill. 29 cm
Wood sculpture -- Hawaii -- Honolulu
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