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The meanings of the global brand: a perspective from the Korean consumers

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Item Summary

Title:The meanings of the global brand: a perspective from the Korean consumers
Authors:Kim, Eugene Song
Keywords:Brand name products -- Korea -- Public opinion
Branding (Marketing) -- Korea -- Public opinion
Consumers -- Korea -- Attitudes
Date Issued:2004
Description:Mode of access: World Wide Web.
Thesis (Ph. D.)--University of Hawaii at Manoa, 2004.
Includes bibliographical references (leaves 159-185).
Electronic reproduction.
Also available by subscription via World Wide Web
show 1 morexii, 185 leaves, bound ill. 29 cm
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URI:http://hdl.handle.net/10125/11686
Identifier:http://proquest.umi.com/pqdweb?index=1&did=775172071&SrchMode=2&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1233260467&clientId=23440
Rights:All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections: Ph.D. - International Management


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