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Brand name multiculturalism : the dynamics of the emerging social trend of multicultural awareness in South Korea

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Item Summary

dc.contributor.author Coates, Edward A.
dc.date.accessioned 2016-05-02T22:21:08Z
dc.date.available 2016-05-02T22:21:08Z
dc.date.issued 2011-08
dc.identifier.uri http://hdl.handle.net/10125/102035
dc.description M.A. University of Hawaii at Manoa 2011.
dc.description Includes bibliographical references.
dc.description.abstract "Multiculturalism" has been gaining momentum as a buzzword in Korean media and government discourse for the past decade. With Korea‟s relatively low ranking in the 2008 Nation Brand Index, President Lee Myung Bak commissioned the Presidential Council on Nation Branding to raise the overall image of Korea to the world by highlighting multiculturalism as one of its key focuses. Foreign brides, multicultural enclaves, and multicultural citizenship have now become important factors in facilitating Korea‟s growth as a globalized nation. With this new emphasis on "multiculturalism," how much has the situation for foreigners really improved? Koreans are not strangers to collective consciousness, as a history of trauma has shown, and combined with the high connectivity of Korea‟s modern media, issues surrounding multiculturalism are more readily absorbed by society when the national agenda is concerned. By analyzing 4 examples of multicultural issues in the Korean media, the dynamics of the multicultural voice, societal awareness, and emerging trends in multiculturalism can be explained.
dc.language.iso eng
dc.publisher [Honolulu] : [University of Hawaii at Manoa], [August 2011]
dc.relation Theses for the degree of Master of Arts (University of Hawaii at Manoa). Asian Studies.
dc.subject Multiculturalism
dc.title Brand name multiculturalism : the dynamics of the emerging social trend of multicultural awareness in South Korea
dc.type Thesis
dc.type.dcmi Text
Appears in Collections: M.A. - Asian Studies


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