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The impact of ordered and disordered environments on message processing
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|Title:||The impact of ordered and disordered environments on message processing|
|Authors:||Peyton, Aili Marie|
|Issue Date:||Aug 2012|
|Publisher:||[Honolulu] : [University of Hawaii at Manoa], [August 2012]|
|Abstract:||This study investigated the extent to which the information processing environment, manipulated to be ordered or disordered, affected the amount of effort committed to information processing within the environment. Numerous lines of research have proposed that people often approach information-processing situations by employing one of two general processing modes. Each approach, as experienced by the individual, can be characterized by either high cognitive effort (slow processing) or low cognitive effort (fast processing). High cognitive effort processing is marked by more analysis, and making more subtle distinctions concerning the stimuli relative to low effort processing. Recent findings suggest that individuals engage in less effortful behavior in a disordered environment relative to an ordered environment. Consequently this study predicted that attitude judgments would be made faster in disordered environments rather than ordered environments, and attitude judgments would show less variability in disordered environments rather than ordered environments. Participants in the disordered environment made faster attitude judgments than participants in ordered environments, however attitude judgments did not should less variability in disordered environments rather than ordered environments. In addition, reported more agreement with attitude statements in the disordered condition.|
|Description:||M.A. University of Hawaii at Manoa 2012.|
Includes bibliographical references.
|Appears in Collections:||M.A. - Communicology|
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