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Selling Miyako : imagining Kyoto's new "old" capital

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Item Summary

Title:Selling Miyako : imagining Kyoto's new "old" capital
Authors:Hartley, Stephen John
Keywords:place branding
Date Issued:Aug 2014
Publisher:[Honolulu] : [University of Hawaii at Manoa], [August 2014]
Abstract:The aim of this thesis is to analyze the images that place branding produces. In the following pages, I bring attention to these issues in Kyoto, Japan by focusing on the city's image as the ancient capital miyako, and the city's attempt to manage that image through policy change, introduced in 2001 as the "Kyoto City Basic Plan" (kyōtoshi kihon keikaku) and now called the "Miyako Plan," and one ongoing political booster turned place branding campaign called the "Charm of Kyoto Series" (kyōto no miryoku shirīzu) which launching with the catchphrase "I am so happy that Kyoto is in Japan--Let us Remake Kyoto into a the city with the sweet scent of elegance--(nihon ni kyōto ga atte yokatta, miyabi ni kaoru machi・kyōto sōsei shiyō).
Description:M.A. University of Hawaii at Manoa 2014.
Includes bibliographical references.
URI:http://hdl.handle.net/10125/100503
Rights:All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections: M.A. - Asian Studies


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