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Genre-specific Cultivation : The Impact Of Medical Drama Television Shows On Health Perceptions

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Item Summary

Title: Genre-specific Cultivation : The Impact Of Medical Drama Television Shows On Health Perceptions
Authors: Nakanishi, Chelsey Ann Masako
Keywords: cultivation theory
health benefits
medical dramas
Issue Date: May 2014
Publisher: [Honolulu] : [University of Hawaii at Manoa], [May 2014]
Abstract: This study examined the effects of exposure to medical drama television programs on health beliefs, including perceptions of personal health risk, doctors' character, and doctors' response efficacy toward disease. An experiment that manipulated the amount of exposure to medical dramas was conducted to study these effects. Results showed a significant, positive relationship between increasing exposure to medical dramas and perceptions of doctors' physical attractiveness and a negative relationship between exposure and perceptions of doctors' composure. No significant relationship was found between medical drama exposure and perceptions of personal health risk or doctors' response efficacy.
Description: M.A. University of Hawaii at Manoa 2014.
Includes bibliographical references.
Rights: All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:M.A. - Communicology

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